New Year Means New Opportunities

Brand personas are created by compiling raw data from your own audience insights and using some educated guesses about who is buying or using your products to create personalities…


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Understanding TikTok

At the start of the year, I proclaimed: “2019 will be the year we see a mass growth of video”. And I was right. As our consumption of content becomes more passive, the evolution…


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Our Favourite Women in Digital

Despite digital and tech spaces often being hailed as a male profession, proven by the fact that, shockingly, women only make up 30% of the digital workforce, women are 11% more…


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