Rachel

A lot can happen in a month. When it comes to marketing trends and news within the industry, a month can feel like an entire year. New insights, information and announcements can…

Breakups are hard. We know. Especially in the marketing world, where cross-platform data integration is extremely important for businesses to run smoothly. So when two major…

SEM (Search Engine Marketing) and PPC (Pay-Per-Click) have long been the go-to channels for E-Commerce and Direct To Consumer brands, but there is a massive missed opportunity for…

Using influencers for promotion on social media is a growing business model that most companies, from fake tan to hotels, have used at some point. When you think of an influencer,…

2018 was a black year for traditional brick and mortar retail businesses in Australia. Some would describe it as death to the high street, with seemly every news broadcast…

Grab your crystal ball and dust off that pack of tarot cards, it is time to review our predictions for the biggest food trends of 2019 - and what this means for brands. Kombucha,…

Voice, GDPR, eCommerce, VR and AR – only a few of 2018’s hyped technology developments. As digital maturity picks up speed year on year, week on week, day on day, we’ve spoken to…

Millennials have been profiled as smashed avo eating, selfie-taking, RM Williams-wearing narcissists, who are incapable of saving for real estate or maintaining strong…

Every business with a multi-faceted, 360-degree approach to marketing is looking for the next platform they can use to help build their brand. Sometimes the answer is right under…

The newest addition to Instagram is one of the most exciting yet, for brands and customers alike! Launched for a test in 2016, Instagram Shopping allows brands to tag products in…