Rachel

Well, we’re now officially closer to 2021 than we are to the start of 2020. Can you believe it? We’re steamrolling towards the latter half of the year that changed everything, so…

As we enter the second half of 2020, the digital world we live in is being shaped more and more by the strange (don’t worry, we won’t say unprecedented… except for right now) time…

A lot can happen in a month. When it comes to marketing trends and news within the industry, a month can feel like an entire year. New insights, information and announcements can…

A lot can happen in a month. When it comes to marketing trends and news within the industry, a month can feel like an entire year. New insights, information and announcements can…

Brand personas are created by compiling raw data from your own audience insights and using some educated guesses about who is buying or using your products to create personalities…

At the start of the year, I proclaimed: “2019 will be the year we see a mass growth of video”. And I was right. As our consumption of content becomes more passive, the evolution…

Breakups are hard. We know. Especially in the marketing world, where cross-platform data integration is extremely important for businesses to run smoothly. So when two major…

SEM (Search Engine Marketing) and PPC (Pay-Per-Click) have long been the go-to channels for E-Commerce and Direct To Consumer brands, but there is a massive missed opportunity for…

Using influencers for promotion on social media is a growing business model that most companies, from fake tan to hotels, have used at some point. When you think of an influencer,…

Despite digital and tech spaces often being hailed as a male profession, proven by the fact that, shockingly, women only make up 30% of the digital workforce, women are 11% more…