Using Search to Drive Footfall to Stores

SEM (Search Engine Marketing) and PPC (Pay-Per-Click) have long been the go-to channels for E-Commerce and Direct To Consumer brands, but there is a massive missed opportunity for…


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Micro-influencers Vs Macro-influencers.

Using influencers for promotion on social media is a growing business model that most companies, from fake tan to hotels, have used at some point. When you think of an influencer,…


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Our Favourite Women in Digital

Despite digital and tech spaces often being hailed as a male profession, proven by the fact that, shockingly, women only make up 30% of the digital workforce, women are 11% more…


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The e-commerce tide is changing.

2018 was a black year for traditional brick and mortar retail businesses in Australia. Some would describe it as death to the high street, with seemly every news broadcast…


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We Need To Taco ‘Bout The 2019 Food Trends

Grab your crystal ball and dust off that pack of tarot cards, it is time to review our predictions for the biggest food trends of 2019 - and what this means for brands. Kombucha,…


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We’ll see you in 2020

Voice, GDPR, eCommerce, VR and AR – only a few of 2018’s hyped technology developments. As digital maturity picks up speed year on year, week on week, day on day, we’ve spoken to…


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10 Facts That Prove Millennials & Gen Z Care About More Than Just Kardashians and Avocados

Millennials have been profiled as smashed avo eating, selfie-taking, RM Williams-wearing narcissists, who are incapable of saving for real estate or maintaining strong…


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Reasons to use YouTube for your Brand

Every business with a multi-faceted, 360-degree approach to marketing is looking for the next platform they can use to help build their brand. Sometimes the answer is right under…


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The Instagram Shopping Update

The newest addition to Instagram is one of the most exciting yet, for brands and customers alike! Launched for a test in 2016, Instagram Shopping allows brands to tag products in…


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Google Analytics

You’ve finally revamped your website and it looks amazing - but what’s next? To put it simply - Google Analytics is next. With this free tool from Google, you’ll be able to learn…


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