Rachel

A lot can happen in a month. When it comes to marketing trends and news within the industry, a month can feel like an entire year. New insights, information and announcements can…

A lot can happen in a month. When it comes to marketing trends and news within the industry, a month can feel like an entire year. New insights, information and announcements can…

Brand personas are created by compiling raw data from your own audience insights and using some educated guesses about who is buying or using your products to create personalities…

At the start of the year, I proclaimed: “2019 will be the year we see a mass growth of video”. And I was right. As our consumption of content becomes more passive, the evolution…

Breakups are hard. We know. Especially in the marketing world, where cross-platform data integration is extremely important for businesses to run smoothly. So when two major…

SEM (Search Engine Marketing) and PPC (Pay-Per-Click) have long been the go-to channels for E-Commerce and Direct To Consumer brands, but there is a massive missed opportunity for…

Using influencers for promotion on social media is a growing business model that most companies, from fake tan to hotels, have used at some point. When you think of an influencer,…

Despite digital and tech spaces often being hailed as a male profession, proven by the fact that, shockingly, women only make up 30% of the digital workforce, women are 11% more…

2018 was a black year for traditional brick and mortar retail businesses in Australia. Some would describe it as death to the high street, with seemly every news broadcast…

Grab your crystal ball and dust off that pack of tarot cards, it is time to review our predictions for the biggest food trends of 2019 - and what this means for brands. Kombucha,…