SEMRush Awards Best Online Marketing Campaign - Third Sector / Not for Profit

We’re so incredibly proud to say that The Township has won the SEMrush Award for our work with Vision Australia Seeing Eye Dogs – The Lucky Puppy Lotteries.

🏆 Best Online Marketing Campaign | Not for Profit.

“This campaign had a solid customer acquisition strategy and profitable outcome – and for a great cause.”

The success of these campaigns is the result of the continued efforts and dedicated work of an amazing group of talented people. ​​We’re really proud of the work we have done with Seeing Eye Dogs, and want to take this opportunity to tell you a bit more about them and the importance of what they do.

​The program provides dog guides to people who are blind or have low vision across Australia. This gives those that need it the most the freedom to do the things that many may take for granted, like head to the shops or even just cross a road.

​To help support them by grabbing some of the lottery tickets or making a donation, visit the Lucky Puppy Lottery website now.

The Lucky Puppy Lottery is an extremely important part of fundraising for Seeing Eye Dogs as it’s a great way for people to donate whilst also feeling like they could get something in return. Prizes include a new car, cash payments and vouchers and each ticket purchase goes towards something valuable for training the amazing puppies, such as special harnesses, training sessions and veterinarian equipment.

Over the past few years, we’ve worked closely with Seeing Eye Dogs on full-scale email marketing campaigns, social advertising and digital campaign to drive people to purchase lottery tickets whilst showcasing how donations can change someone’s life for the better.

The Lucky Puppy Lottery ticket purchases help the Seeing Eye Dogs team make a huge difference to Australians who are blind or have low vision.