Google Showcase Ads

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Google Showcase Ads


As a Google Partner agency we know Google AdWords is a great tool to target new customers online.

One our favourite ad formats from Adwords is Google Shopping, where ads appear when consumers search for specific products or categories of product. These ads, unlike standard text Search ads, show the product image, brand and pricing, as well as any promotional detail for the specific product.

Brands are able to bid, similar to a Search auction, to have their products and prices shown to these consumers. The ads are shown on multiple devices, meaning brands have more chance to talk to their target market.

Showcase Shopping ads are a new format of Google Shopping – here’s how they work.

Showcase Ads

Unlike Product Shopping ads, Showcase ads are shown when people search for general terms like “handbag” or “moisturiser”. Brands bid to have their products appear at the top of the search page.

These ads introduce consumers to several products at once, usually from a range of brands, allowing them to click through to read more about each product in turn as they consider their purchasing decision.

How can Showcase Shopping ads benefit you?

1. Reach potential customers and get your brand and products into their minds while they’re making decisions.

2. Show potential customers where they can buy your products.

3.. You can control and adjust which products are shown, so you can prioritise your bestsellers.

4. It’s easy to track the performance of your ads in real-time, so you can adjust them as required.

How do they bid?

Showcase ads use maximum cost per engagement (CPE) bidding. You set the highest amount you are willing to pay. The biggest advantage for brands is that you are only charged when a user expands your ad and spends ten seconds on it, or clicks on a product or link. If you’re not getting clicks, you’re not being charged.

Best Practices

1. Use high-quality and colourful imagery. The performance of your Showcase ads depends more on image quality than the quality of the description or headline.

2. Use multiple ad groups. Ensure the ad is relevant to each group.

3. Use the expanded version of the ad to educate users during their decision making process.

What are you waiting for? Let’s go shopping!