Tough Mudder

Tough Mudder

Client: Biozet Attack

Social / Influencer

Biozet Attack was a proud sponsor of the 2017 Tough Mudder events in QLD, Melbourne and Sydney. We were in charge of organising influencers to attend these events to be part of the Biozet Attack Brigade. Each influencer was asked to bring a group of 5-7 members to form their brigade and take part in the event. We provided each influencer with a brief which required them to post in the lead up, at the event and post event sharing their best laundry photos and training for the event. The QLD event resulted in a combined reach of 631k across Facebook and Instagram.
The objective was to raise awareness of Biozet Attack’s partnership with Tough Mudder, highlighting the effective complete clean the detergent provides and bringing to life the “live life, not laundry” tagline.