Burt’s Bees launched a global campaign at the beginning of 2018 to highlight the importance of bees on the world and how their reducing numbers will affect the world. They use the hashtag #BringBackTheBees and created a custom Strawberry Lip balm for the campaign whereby $1 was donated to the Wheen Bee foundation – a not-for-profit organisation that promotes awareness of the importance of bees & raises funds for research addressing the national and global threats to bees. The Township managed the website and created a custom landing page for information around the campaign. We were also in charge of all social content, creating custom GIFs, captions and creatives to showcase facts about how important bees are, information about #BringBackTheBees and the Strawberry Lip balm.
ServicesWebsite Management, Social Media ManagementYear2019Linkwww.burtsbees.com.au