Clarins came to The Township to come up with an e-commerce strategy that would achieve an ambitious revenue target for the year. We formulated a comprehensive e-commerce strategy for Clarins, including: SEM, SEO, Email Marketing, Affiliate Marketing and On-Site Merchandising. These were supported by additional ad hoc lead generation and marketing campaigns.
In their first year with The Township, Clarins comfortably achieved their revenue target and obtained a growth in revenue of 186% YoY and sessions increased 479% YoY. In their second year with The Township, Clarins achieved even more phenomenal growth: both revenue and sessions continued to increase month on month, reaching further growth of 48% in revenue and 36% in sessions.