The Revival

Preston Central is a multicultural and family-friendly destination located in Melbourne’s north, offering unique dining experiences, fresh produce and a range of personal and professional services. They wanted to rebrand the changing Preston Central precinct online and make it more appealing to a wider variety of people.
We carried out a photoshoot which focused on what makes Preston so unique and lovable and we developed a photographic essay series based loosely around the “Humans of New York” movement. Preston Central adopted a cleaner image and style which encompasses the “new Preston” with a slight nod to the old. We increased the website sessions to 4,824 after the rebrand, average session time increased to 0:43 since the rebrand and 91.7% of traffic to the website were new visitors, which highlights how the rebrand helped to attract a brand new demographic to the website.

ServicesBranding, Website Development, Photography, Social Media ManagementYear2018Linkprestoncentral.org.au

BRANDING

WEBSITE DEVELOPMENT

PHOTOGRAPHY

SOCIAL MEDIA MANAGEMENT

TIME TO TAKE ACTION

Let’s make projects together!

1/378 High St, Preston VIC 3072

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