The Revival

Preston Central is a multicultural and family-friendly destination located in Melbourne’s north, offering unique dining experiences, fresh produce and a range of personal and professional services. They wanted to rebrand the changing Preston Central precinct online and make it more appealing to a wider variety of people.
We carried out a photoshoot which focused on what makes Preston so unique and lovable and we developed a photographic essay series based loosely around the “Humans of New York” movement. Preston Central adopted a cleaner image and style which encompasses the “new Preston” with a slight nod to the old. We increased the website sessions to 4,824 after the rebrand, average session time increased to 0:43 since the rebrand and 91.7% of traffic to the website were new visitors, which highlights how the rebrand helped to attract a brand new demographic to the website.

ServicesBranding, Website Development, Photography, Social Media ManagementYear2018Linkprestoncentral.org.au

BRANDING

WEBSITE DEVELOPMENT

PHOTOGRAPHY

SOCIAL MEDIA MANAGEMENT

TIME TO TAKE ACTION

Let’s make projects together!

382 Sydney Rd, Brunswick VIC 3056

Privacy Preference Center