The Township took the newest team to join the A-League, Western United, and established the brand from scratch. From logo design and creation, to creating a completely custom font, and coming up with the campaigns and slogans that would encourage a fanbase, we created an identity for the soccer team.
The strategy communicated the idea behind Western United, to create a team that represents the West of Victoria, to create a strong presence and get fans behind the newest A-League team.