The Bulletin August 2020

Well, we’re now officially closer to 2021 than we are to…


The messy middle of the purchase journey

It’s not everyday that I read a research article & go ‘huh…


The Bulletin July 2020

As we enter the second half of 2020, the digital world we…


The Bulletin June 2020

A lot can happen in a month. When it comes to marketing…


The Bulletin May 2020

A lot can happen in a month. When it comes to marketing…


The Importance of Buyer Personas

Brand personas are created by compiling raw data from your…


New Year Means New Opportunities

Brand personas are created by compiling raw data from your…


Understanding TikTok

At the start of the year, I proclaimed: “2019 will be the…


Shopify and MailChimp break-up.

Breakups are hard. We know. Especially in the marketing…


What happens in an Internet Minute?

It’s hard to fathom precisely what happens in an internet…