The Bulletin June 2020

A lot can happen in a month. When it comes to marketing…


The Bulletin May 2020

A lot can happen in a month. When it comes to marketing…


The Importance of Buyer Personas

Brand personas are created by compiling raw data from your…


New Year Means New Opportunities

Brand personas are created by compiling raw data from your…


Understanding TikTok

At the start of the year, I proclaimed: “2019 will be the…


Shopify and MailChimp break-up.

Breakups are hard. We know. Especially in the marketing…


What happens in an Internet Minute?

It’s hard to fathom precisely what happens in an internet…


Using Search to Drive Footfall to Stores

SEM (Search Engine Marketing) and PPC (Pay-Per-Click) have…


Micro-influencers Vs Macro-influencers.

Using influencers for promotion on social media is a…


The e-commerce tide is changing.

2018 was a black year for traditional brick and mortar…