88% of Millennials want to hear from you by email.
Your Email Marketing Program
Email marketing should be the cornerstone of any Marketing plan. For years the debate has raged about the death of email but in the years we have been working in marketing, email marketing has not only secured itself as a must-have but has expanded its scope. Today’s email marketing capabilities provide personalisation, automation and targeting opportunities to empower marketers to send better, more informative and useful content directly to the inbox of their customer.
So, what is your email marketing program?