BrewArt is a fully automated personal brewing system which enables you to brew your own pub quality beer at home, monitoring and controlling the beer from a smartphone. They enlisted The Township to create noise around the new product using an innovative campaign and creating a brand association for their new product by aligning with influencers that fell within their purchasing target market.
‘BrewArt at the Barbers’ saw The Township migrate from Preston to The Bearded Man on Melbourne’s coveted Chapel Street. We filled the venue with influencers, beats, beer, street food and some of Melbourne’s top barbers. Through live event coverage across Facebook, Instagram and Snapchat, the event generated a total reach of 356k+, 8k+ post likes, 109 post comments and 4.5k article views. The influencers left freshly trimmed following a taste of their first personal brews and their branded content firmly established BrewArt’s identity and pushed their brand awareness.