The Bulletin August 2020

Well, we’re now officially closer to 2021 than we are to the start of 2020. Can you…

The messy middle of the purchase journey

It’s not everyday that I read a research article & go ‘huh - that’s exactly how I…

The Bulletin July 2020

As we enter the second half of 2020, the digital world we live in is being shaped…

The Bulletin June 2020

A lot can happen in a month. When it comes to marketing trends and news within the…

The Bulletin May 2020

A lot can happen in a month. When it comes to marketing trends and news within the…

The Importance of Buyer Personas

Brand personas are created by compiling raw data from your own audience insights…

New Year Means New Opportunities

Brand personas are created by compiling raw data from your own audience insights…

Understanding TikTok

At the start of the year, I proclaimed: “2019 will be the year we see a mass growth…

Shopify and MailChimp break-up.

Breakups are hard. We know. Especially in the marketing world, where cross-platform…