Late in 2020, The Township worked with Scott Pendlebury on the launch of The Pendlebury Wine. As we prepared the packaging and labelling of the wines, we launched a landing page with a data capture feature to allow Scott to begin promoting that the wines will be available soon.
On the launch of the main website and products on sale, we had a sizeable email database that could be contacted and notified about the release. This resulted in 75% of the limited edition bottles sold in the first 24hrs from launch.