Digital

Unleash the power of digital.

Our Digital Team

Our digital team’s knowledge of Search Engine Marketing (SEM) and Pay-Per-Click advertising (PPC) helps us to reach a wide audience effectively. These activities are critical for the success of our Email Direct Marketing (eDM) and blog offerings, helping to drive traffic to your website and keeping the audience engaged for longer.

Search Engine Marketing: PPC

We’re not a ‘set and forget’ agency. Our team will build your search and shopping campaigns in the same way a dedicated in-house specialist would. We will constantly review and optimise every campaign and the attached keywords to ensure you’re capturing everyone who is searching for your brand and products.

Our campaign structure will give you the details on what is working and converting customers. Our focus is Return On Investment (ROI), but we also use the information we gain from paid search activities to inform our approach to Search Engine Optimisation (SEO).

Re-targeting

A powerful channel to use for your e-commerce website, retargeting allows you to show messaging to people who have already visited your website, to encourage them to come back to complete their purchase. We can target these visitors as they browse the Internet and deliver them incentivised messaging. Segmentation of your audience here is the key to success.

eDM

Our digital and social teams work closely together to continually design and execute amazing content as well as growing our client’s databases. Our eDMs allow us to create a customisable and personal connection with consumers.

SEO

Our team will ensure your website has visibility organically on the main search engines. We will work to optimise your site so that it ranks high for the key search terms for your products or services. We also specialise in writing and creating website content to improve your searchability, earning your website a higher place in search rankings and maximising your organic search results.

Display

Display ads are image, text, video or other graphic based ads that appear on digital spaces around the web. They allow our team to target an advertising message based on varied datasets, hence their popularity. We can target numerous different interest groups, demographics and datasets, as well as specific websites. We can also use the display network to target those who’ve already visited the website, who’ve purchased and/or are due for repurchase.

Blog Creation

Blogs create deep engagement with your consumers. They allow our clients to explain complex topics and to create conversation through an owned channel. Blogs also hold your audience on your website and help to improve SEO.

Our Projects

Want to see examples of our digital content? Have a look at some of our past projects here.