Are you Christmas ready?
Ready for the Christmas rush?This year has flown past and though it may not…
The messy middle of the purchase journey
Interesting points from Google’s ‘Messy Middle’ Research. It’s not everyday…
The Importance of Buyer Personas
What is a buyer persona? This post is aimed at James. James is 30 and lives…
Shopify and MailChimp break-up.
What happens next?: The aftermath of the Shopify and MailChimp break-up.…
The e-commerce tide is changing.
The e-comm tide is changing, and the retail dinosaurs are evolving! 2018 was…