The messy middle of the purchase journey

It’s not everyday that I read a research article & go ‘huh…


The Importance of Buyer Personas

Brand personas are created by compiling raw data from your…


Shopify and MailChimp break-up.

Breakups are hard. We know. Especially in the marketing…


The e-commerce tide is changing.

2018 was a black year for traditional brick and mortar…