It’s been a bold month, with some insights on Instagram and AI as well as updates on video advertising, all set to shape our marketing world. Let’s dive in!
1. Instagram adds updates to new Ad Tools.
In social media management news Instagram has announced that ads in the app’s search results will now be included in the Instagram Marketing API. After introducing search ads to help people search for specific keywords in Instagram, the new update will allow third-party social management platforms to help create Instagram search ads. This means more marketers will have the opportunity to reach potential customers. The update also provides ad analytics, which might make it a useful addition encouraging more brands to try out Instagram’s new Search Ads.
2. Explore the world of AI with LinkedIn.
In the age of AI, rapidly becoming mainstream thanks to ChatGPT, LinkedIn is opening our eyes (and yours!) to other tools that could be useful to your business and marketing strategy. From the written word to design to image enhancement and even tracking viral trends in social media, the internet is full of tools that can help professionals grow. Check out LinkedIn’s top 100 AI tools at the link below.
3. In a creative world that’s feeling threatened by AI, photographer Gil Anselmi and make-up artist Lisa Michalik are branching out into creative possibilities.
From ChatGPT “stealing the jobs” of writers to Grimes urging fans to create songs using her AI engineered voice, it’s clear the age of AI is creeping into the creative industry. However, rather than feeling threatened many artists are exploring the opportunities created by this technology, opening up a world of creative possibility. Using Midjourney in a recent photoshoot, photographer Anselmi claimed the process felt similar to the retouching processes she was always drawn to in post-production. Now, rather than sticking to reality her aim “is to create a new one,” and AI helps with this. Together with makeup artist Lisa Michalik they created a new type of beauty shoot that blended reality and creativity into something new. We’d be lying if we said we weren’t inspired. Take a look at the link below!
4. The view on video from the IAB
This month the IAB Australia’s Video Advertising State of the Nation Report was released, indicating how economic conditions and the impending retirement of third-party cookies will influence the ways that marketers assess digital video campaigns. In 2022, Australian advertisers spent $3.3 billion on digital video advertising, and with a higher focus on measurement tools for campaign delivery and sales performance, this is only expected to expand. We can say from experience that video advertising, especially short form video, isn’t going anywhere. But follow the link below to learn more about performance and upcoming video trends.
5. Creativity in the rental crisis?
The team at It’s Nice That have explored the way that the cost of living impacts creativity and the people who survive and thrive in the creative industry. As creatives ourselves, working with a range of creative brands, we took a personal interest in this one. With spikes in rent they highlighted that having a safe space is an important part of the creative process, and this is not just a UK issue as many artists globally have struggled during the pandemic and beyond. See their discussions at the link below.