The messy middle of the purchase journey

It’s not everyday that I read a research article & go ‘huh - that’s exactly how I…

The Importance of Buyer Personas

Brand personas are created by compiling raw data from your own audience insights…

Shopify and MailChimp break-up.

Breakups are hard. We know. Especially in the marketing world, where cross-platform…

The e-commerce tide is changing.

2018 was a black year for traditional brick and mortar retail businesses in…