The messy middle of the purchase journey
It’s not everyday that I read a research article & go ‘huh - that’s exactly how I…
The Bulletin July 2020
As we enter the second half of 2020, the digital world we live in is being shaped…
The Bulletin June 2020
A lot can happen in a month. When it comes to marketing trends and news within the…
The Bulletin May 2020
A lot can happen in a month. When it comes to marketing trends and news within the…
The Importance of Buyer Personas
Brand personas are created by compiling raw data from your own audience insights…
New Year Means New Opportunities
Brand personas are created by compiling raw data from your own audience insights…
Understanding TikTok
At the start of the year, I proclaimed: “2019 will be the year we see a mass growth…
Shopify and MailChimp break-up.
Breakups are hard. We know. Especially in the marketing world, where cross-platform…
What happens in an Internet Minute?
It’s hard to fathom precisely what happens in an internet minute, especially in…