August 15, 2020
The messy middle of the purchase journey
It’s not everyday that I read a research article & go ‘huh - that’s exactly how I…
July 29, 2020
The Bulletin July 2020
As we enter the second half of 2020, the digital world we live in is being shaped…
June 24, 2020
The Bulletin June 2020
A lot can happen in a month. When it comes to marketing trends and news within the…
May 26, 2020
The Bulletin May 2020
A lot can happen in a month. When it comes to marketing trends and news within the…
April 10, 2020
The Importance of Buyer Personas
Brand personas are created by compiling raw data from your own audience insights…
January 10, 2020
New Year Means New Opportunities
Brand personas are created by compiling raw data from your own audience insights…
December 11, 2019
Understanding TikTok
At the start of the year, I proclaimed: “2019 will be the year we see a mass growth…
October 21, 2019
Shopify and MailChimp break-up.
Breakups are hard. We know. Especially in the marketing world, where cross-platform…
October 17, 2019
What happens in an Internet Minute?
It’s hard to fathom precisely what happens in an internet minute, especially in…